In the interests of self-interest

Our story begins — where else? — with the origins of capitalism and Adam Smith’s famous observation:

Why Bentoism matters

For decades we’ve operated like Now Me is all there is. We’ve maximized comfort, pleasure, and financial gain while actively avoiding sacrifice of any kind. We’ve kicked so many cans down the road there’s now a giant wall of them that we’re barreling into head-on.

The Bento Society

Over the past year, Bentoism has become more than a theory. It’s become a community of people and a laboratory for experimentation. Its name is the Bento Society.

The Bento Society’s Mission

As important and life changing as this work is, the goal of Bentoism isn’t just to help people better see what’s valuable and in their self-interest. The Bento Society’s mission is to redefine what the world sees as valuable and in its self-interest. Our goal is for this perspective to become the new default.

A map to the new world

In the lead-up to the year 2000, society became acutely aware of how dependent its systems were on faulty code. The Y2K bug turned what had been invisible and irrelevant into a major part of life.


The softcover of my book, This Could Be Our Future: A Manifesto for a More Generous World, comes out on November 19 with a new afterword and cover:

Author of “This Could Be Our Future: A Manifesto for a More Generous World”; Cofounder of Kickstarter; Bentoist;

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