How to use the power of competition to combat climate change

Recently I was on the road giving talks and workshops around my book. During my travels I met with a number of CEOs, investors, and other business leaders, and in many of these meetings climate change came up.

Some of these conversations turned into awkward exchanges not far from the one I had with the outdoors CEO. Others were more like-minded. In most conversations I heard some variation of three themes:

1) The desire for “market-based solutions” to climate change
2) The belief that “state-based…